Established in 2010, with the intention of providing marketing services exclusively for social care organisations, CMC has unrivalled practical experience of the sector. Care home groups, domiciliary agencies, children’s services, SEND schools, LD & PD services, have all benefitted from our input and support over the last 15 years.
We have worked with a wide range of care organisations, providing not only strategic consultancy services, but also marketing support across key operational issues. As a result, we have gained unrivalled practical sector experience. We understand the particular marketing issues faced by social care companies, which are very often, and quite rightly, primarily focused on delivery of care and related compliance issues. Clients trust us because we understand the challenges associated with occupancy and fill rates, enquiry handling, social media presence, brand protection, recruitment of quality staff, marketing collateral, and more.
We have worked for Care Home groups, Homecare agencies, LD homes, SEND schools, and Children’s Services, as well as other charities, regional care associations, and sector stakeholders.
How well is bedspace in your home being sold? We have analysed enquiry handling performance for numerous providers across different home types. Performance in this area directly affects the bottom line.
We manage client social media across multiple platforms, creating engaging content and combining that with technical know-how to ensure our clients’ stories reach the widest possible audience.
For over 10 years, our Care Group has sincerely appreciated CMC's experience in enhancing occupancy, recruitment, and the marketing of our care homes. The development of professional marketing collateral has been essential to our growth. Additionally, assistance in monitoring and improving our online presence has been of great value. CMC has made an invaluable contribution to our business.
Chris is a pleasure to work with, organised, efficient, insightful, and brings a wealth of sector knowledge. The mystery shopping programme that CMC carried out delivered feedback and recommendations that shaped improvements across the customer experience. Their in-depth local market analysis also informed our local strategies. I look forward to continuing our work with Chris and the CMC team.
